Saul Masri

Saul Masri is a director with nearly two decades of experience in the audiovisual industry and more than 1,000 commercials shot for national and international brands. He specializes in directing actors and telling stories in a dynamic, entertaining, and highly aesthetic way, with a strong focus on elevating production value and creating images with a distinctive cinematic identity.

His experience extends well beyond directing, with an in-depth understanding of production and a comprehensive vision of the entire audiovisual process. Throughout his career, he has led and coordinated production departments and multidisciplinary teams across every stage of a project, from development and pre-production through shooting and post-production. This experience allows him to understand the creative, technical, and production needs of each project, finding solutions that help bring every idea to its fullest potential.

He has also directed music videos and short films that have been recognized and awarded at various festivals, exploring different formats and narrative languages. In recent years, he has become a pioneer in the integration of Artificial Intelligence into audiovisual production — not only through fully AI-generated projects, but also by developing new workflows that combine traditional filmmaking with AI-driven tools for post-production, VFX, and visual creation.

Currently, alongside his continued work in advertising, he is developing feature film and television series projects, bringing together storytelling, hands-on production experience, cinematic craft, technology, and experimentation in long-form formats.